What makes a unique composer website
I kept my marketing and self-promotion efforts to a minimum my whole professional career. Why? Because my most important non-marketing marketing strategy is to be good with people. But if I had to think about one thing as a necessary and rewarding instrument to get people to hire me as a composer, it is my website.
It plays a very important role in my overall business strategy.
Your website is and will be the first thing everybody asks you about when you meet them.
„Where can I find you online“ or „What is your website” might be familiar questions.
Taking this into account, it naturally makes sense to actually (1) have a website – but you knew that already, right? Also (2) having the right content on it and (3) doing it all in the right mindset are points to think about when creating your marketing centerpiece.
In this article, I will guide you through the building blocks of a great composer website, what the content should look and sound like and the proper mindset when building your website and business.
Your website is much more than a couple of cool pictures and a bunch of great tracks on it. I see a website as the best and most affordable way to showcase you and your music and services to your prospective clients.
And I believe because it is so affordable to do these days many composers underestimate and underuse their virtual property.
Sometimes, to a degree, that can be very bad for their business.
So take care of your reputation online. Have not only a website but a website that represents you well and helps attract the right clientele.
Now that we know why we should have a website we go a step further and see what a general structure for a composer website looks like and the suitable content that goes in every section.
There are 4 must-have areas for every composer website.
1. an appealing landing page
2. an about page
3. a newsletter sign up page
4. a portfolio or showcase page
I recommend keeping these main areas as simple as possible, without sub-sub-sub menus or overcomplicated structural subdivisions.
The appealing landing page
A landing page is the first impression your website visitor gets from you and your business. A good comparison would be an in-person business meeting.
You wouldn’t wanna wear a dirty shirt or sitting there without saying anything the whole meeting, right?
Make the first impression count.
Have a sleek design, don’t overload it, but be yourself anyway.
A design doesn’t mean 10 colors and 7 different typefaces.
There are several useful and very affordable ways out there to do this. Squarespace and WordPress (this site is done with it) being the best alternatives as of this writing. I am not going into detail here about how to set both of these up. There is a lot of solid content out there on this particular topic.
The about page
Don’t you want to know who you are talking to? And isn’t the first thing you ask when you meet somebody for the first time: What’s your name? and what do you do for a living? That’s what an about page is all about. Make your introduction while telling your (short) story.
- Who are you?
- Where do you come from, professional background
- What do you do exactly?
- What makes you different from the next best composer?
These are a couple of suggestions for questions you can ask yourself when writing your own about page. Make this page the most interesting, believable, resonating and memorable page on your website.
The newsletter sign up page
I see so many composers out there, that don’t do that. If you do this right, you are one of the 2% that will succeed online with their marketing efforts.
Why a newsletter, you ask.
Let me explain:
It is very unlikely that your prospective client will come back every day to check what new commercials or image films you composed. Or even a second time at all.
A newsletter is the most affordable and easy way to stay in touch with your clients and those who are going to become.
To do this efficiently, have a sign-up opportunity for your visitors ready and give them a good reason to sign-up.
When they are signing up, they make a statement, that they want to hear from you.
Now you can remind them consistently (not constantly) about what you can do for them, what great projects you did for others and refer to specific offers or outstanding achievements.
The showcase page
Of all the pages on your website, this is the one almost every composer out there has already. Who doesn’t like to show off a little bit once in a while? (I see ya!) But, funny enough, most of them don’t even care what’s on there.
They just drag everything they’ve ever done onto their portfolio page. And their poor client has to endure this mess.
DON’T DO THAT TO THEM, please!
For your showcase pick your 5-10 best-of-the-best pieces.
This can be both videos and music only. Don’t put your latest guitar building tutorial there (unless you build guitars as your main profession, of course).
This is your showcase. Your future clients should be blown away from what they hear here.
And they should be able to determine if your the right fit for them and their next project. As you have found your own voice this should be an easy thing to do.
You will never ever be able to satisfy the needs of every film producer, advertising creative, director or marketing manager out there. Specialize and let shine through what you’re passionate about.
A good idea is also to write at least 2-3 sentences about the project, about what was your role and what was the vision for this particular project and piece. Keep it current and show your latest, best work.
To get the content on your website right is a major step towards your success. To reach real success though, consider the following:
The right mindset
Since you are a media composer, you most probably need some kind of media to compose your music to. Agreed? Okay, great.
That means you are not only an incredibly gifted, creative artist but also a service provider.
What that means is, that your artistry needs to revolve around the needs of your client.
Your client needs to be in the center of your business and – you guessed it – of your website. You bragging about your great studio – let it go.
You need only one picture of you (smiling, friendly and openly) and not several of your gear. Pages and pages listing your gear and software – Nah.
NOBODY CARES – but you. Shocking, I know.
Think and learn (hint: did you set up your newsletter already?) about what clients want from you – and give it to them.
Develop a client-is-king-mindset, if you do not already have it.
If you have your website only to show off yourself, it most probably won’t lead to new clients. You serve your clients and their purpose. And they come to you because of that mindset. If you succeed being humble like that and keep that in mind you will be respected by your clients and they will want your expertise and creative opinion on things.
Putting in the effort right from the start will go a long way for your business and for finding the clients that you are looking for. Your website is your strategic marketing centerpiece and it’ll work for you when set-up the right way.